Episode 63: Anatomy of a Personalized Video

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Episode 62: Movie Trailers are great marketing videos

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Episode 61: Should you go Vertical?

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Episode 60: Explaining Complex Technologies with Video

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Episode 59: Best Practices for making a Screencast Tutorial Video

Screencast videos are a powerful method to show potential and existing customers how to use a new online product. These tutorial videos capture the UI - user interface of an online software product and instruct the viewer on how to use it and it's basic features. Any SaaS - software as a...

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Episode 58: Viewtopia - A peak into the future of video marketing

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Episode 57: Create Social Capital with a Testimonial Video

A customer testimonial video is perhaps the most effective type of content marketing videos.  They can be used for both B2C and B2B marketing videos because they evoke trust and build tremendous social capital. A testimonial video need not be 'polished' or even scripted. The more authentic it...

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Episode 56: 7 Keys to an Effective Video Content Strategy

Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy that incorporates seven...

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Episode 55: Get the most out of Facebook and Instagram Video Ads

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Episode 54: Always Start With a Video Marketing Strategy

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