The Top Five Tech Heros on the Web and Why They Work

When it comes to depicting your company and its mission on video, there are two ways you can go about it. You can opt for a standard explainer video that will convey important information about your product and brand to potential consumers. Or, you can create a hero video that will not only...

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Episode 68: Beyond the Explainer Video

BEYOND THE EXPLAINER: THE 4 OTHER VIDEOS YOUR COMPANY SHOULD MAKE RIGHT NOW

In the early days of video marketing (read: 2012), the explainer video was king – the cornerstone of your digital presence, out there spreading the word about your product.

But that was then.

Today, companies aren’t...

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Episode 60: Explaining Complex Technologies with Video

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A Secret No More: Zugata Launches with Thinkmojo Video

You know how it feels when someone lets you in on an amazing secret but then makes you promise not to tell anyone?

That’s kind of what it’s like working with a startup in stealth-mode.

So it’s with great excitement that we announce the launch of one our latest clients: Zugata. This innovative...

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How We Helped Twitter at the #VideoNow Conference

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Video Marketing Tips: Do More Than Just Sell

People don’t like being sold something. It makes them feel yucky. And if you've ever been to a used car lot, you know the feeling. The embellished language, the rapid-fire details, the pseudo-simpatico - it makes you feel like a sucker just for listening to it.

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Video Tip 3: The Most Popular Video Marketing Styles

There are a number of video marketing styles that are commonly used to create explainer videos. Even though the same story can have a different feel or results depending on the style used, there is no hard and fast rule on which style is best. Download the video tip infographic and get a better...

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Video Tip 2: How You Can Shorten Your Video and make it Better

In the new era of Video Marketing 2.0 it is crucial to convey your business story in the most concise, yet compelling manner. This is not an easy task. We all tend to use too many words to describe our business activities and products. A standard Explainer marketing video is between 60 – 90...

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Episode 3: Collaboration - The secret to a great video production

To produce a marketing video requires the collaboration of different professionals. This episode describes the dynamics of a productive video production client - agency relationship.

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5 Key Components of a Great Video Script Copy

Good scriptwriting is like a seductive dance. It draws you in, builds to a crescendo and then leaves you wanting more. Marketing videos are a synthesis of good storytelling, wordsmithing and visual images. A good video marketing script is made up of 5 key components, each one with a specific...

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