Episode 60: Explaining Complex Technologies with Video

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Episode 59: Best Practices for making a Screencast Tutorial Video

Screencast videos are a powerful method to show potential and existing customers how to use a new online product. These tutorial videos capture the UI - user interface of an online software product and instruct the viewer on how to use it and it's basic features. Any SaaS - software as a...

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Episode 57: Create Social Capital with a Testimonial Video

A customer testimonial video is perhaps the most effective type of content marketing videos.  They can be used for both B2C and B2B marketing videos because they evoke trust and build tremendous social capital. A testimonial video need not be 'polished' or even scripted. The more authentic it...

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Episode 49: All Software Companies Should Make 2 Videos

There are two main types of marketing videos that almost every SaaS and cloud based software company should use to grow their business. One is the overview video that conveys the value proposition of the software and the other is a demo/how-to video that provides the user with what the product...

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Episode 47: How Buildium Uses Video to Build Its Business

Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not  only can they use video for onboarding and client acquisition, product launches,...

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Episode 45: Using video marketing for SaaS (software) companies

Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for...

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