Clark and the Case for the App Store Video

How many users download your company’s app and then never use it? Have you yourself ever downloaded an app and found that you needed some guidance about getting started? Or maybe it required a login and you didn’t really understand why that was necessary. Instances like these call for some...

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Episode 71: 7 Ways to Get Your B2B Videos Watched

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Episode 55: Get the most out of Facebook and Instagram Video Ads

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Episode 54: Always Start With a Video Marketing Strategy

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Episode 53: Using Video for a Boring Business

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Episode 49: All Software Companies Should Make 2 Videos

There are two main types of marketing videos that almost every SaaS and cloud based software company should use to grow their business. One is the overview video that conveys the value proposition of the software and the other is a demo/how-to video that provides the user with what the product...

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Episode 47: How Buildium Uses Video to Build Its Business

Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not  only can they use video for onboarding and client acquisition, product launches,...

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Episode 40: Thumbnails are part of a Video Marketing Strategy

The thumbnail that you use to showcase your video is important 'real estate'. And it should have an effective and well thought out plan for implementation in order to fully realize the potential of the marketing video investment. It's not enough to 'throw' just any thumbnail on your website or...

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Episode 37: The Thumbnail - The Cover Art of Your Marketing Video

The thumbnail is cover art for your marketing video. And when it comes to marketing, the first impression is so critical. It's critical to the success of a video marketing campaign that the first image that people see of your video is one that is interesting, engaging and will entice viewers to...

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Episode 34: The Power of The Call To Action

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